SEO is very beneficial for any business because it’s an organic process of increasing website ranking on a search engine, which means you don’t need to pay any money to anyone to get on the top page as well as you will be at the top of search engine for a long time that will directly drive you lot of traffic for long term.
These are the 2 very important advantages of SEO and that’s why all brands prefer to start a marketing campaign with SEO.
SEO process completes when you do on-page and off-page both, In my last article, you can read and know more about on-page SEO.
Off-Page – It’s a technique where you do all the changes outside the website/app to increase ranking on the search engines. For example, you tell your home uniqueness, beauty, etc to other people and they come to see your home is off-page SEO.
In the off-page technique, we build links from other websites and get traffic from them. Here are some top off-page SEO techniques –
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of content which is share-worthy, then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest posts from various authors. Write an amazing research piece and reach them with the content for the guest posts. Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.
5. Social Bookmarking Sites
Social bookmarking sites are some of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
6. Forum Submission
Participate in search forums that are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
7. Directory Submission
Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
8. Article Submission
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
9. Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog, or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
10. Video Submission
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags, and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.
11. Image Submission
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description, and tags.
12. Infographics Submission
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
13. Document Sharing
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents to the document-sharing websites.
14. Use Google My Business
Google My Business is another Google product for free. Optimize this platform for the best local SEO ranking. There is n number of places where you can smartly optimize the content and links and from that, we can generate a decent number of social traffic and brand awareness.
Best Tips for Google My Business:
- Have a proper description with 250 characters.
- Make sure your primary is available in the first paragraph along with your city name.
- Regularly update the posts or gallery or products or offers.
- Keep watching your reviews and reply to them instantly.
- Upload real photos under proper categories.
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).